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Grey Rainbows
Way out in the wild-wild west where the railroads weren’t even near
Town-builders, saloon-keeps, potion makers were bankin’ lots-a coin
’Cause they knew how to make grey rainbows before the law could interfere
There’s more coin at the end of rainbows colored grey
’Cause colored rainbows have red and green gettin’ in the way
Think smart, move fast, make grey rainbows all night and day
The yuppies with hedge funds, derivatives, and too much gear
Movin’ money, doin’ what nobody really knows
And that’s the point — ’cause the law-makers have got no idea
There’s more coin at the end of rainbows colored grey
’Cause colored rainbows have red and green gettin’ in the way
Think smart, move fast, make grey rainbows all night and day
The coders in the dotcom era made paper systems disappear
Uber torchin’ taxi tape, PayPal bendin’ how micro-money flows
’Cause they were makin’ grey rainbow moves the law can’t engineer
There’s more coin at the end of rainbows colored grey
’Cause colored rainbows have red and green gettin’ in the way
Think smart, move fast, make grey rainbows all night and day
SONG OVERVIEW
Written and produced by Tasmanian Songwriter Jason Bresnehan, Grey Rainbows is a musical arrangement in the country rock genre leaning toward guitar-driven, drum-heavy country rock with a male vocal.
Grey Rainbows explores a recurring truth found throughout business, technology, entrepreneurship and commercialisation. Major opportunities are rarely found inside clearly defined rules and established pathways. They are often discovered in the grey areas where technology, regulation, markets and human behaviour have not yet caught up with one another.
The song moves through different periods of history, from frontier towns of the American West, through modern finance, and into the digital revolution. Each era produced people who saw possibilities before systems, standards and regulations fully formed around them. The "grey rainbow" becomes a metaphor for emerging opportunities that exist between established categories, where certainty is limited but potential rewards are significant.
At its heart, the song is not about breaking rules. It is about recognising that innovation often arrives before the frameworks designed to govern it. Those willing to navigate uncertainty, understand change and move confidently through imperfect information are often the people who create entirely new industries.
THE STORY BEHIND THE SONG
The song follows a pattern repeated throughout economic history. Frontier traders, industrialists, financiers, software developers and technology entrepreneurs all encountered moments where existing systems could not adequately explain what was happening around them.
The Wild West imagery in the opening verse reflects a period where commerce moved faster than regulation. Later verses shift to financial markets and the dotcom era, where entirely new forms of value creation emerged before governments, regulators and competitors fully understood them. The recurring chorus reinforces the idea that significant opportunity often exists in these transitional periods.
The lyrics intentionally avoid making a judgement about whether change is good or bad. Instead, they observe that disruptive ideas frequently emerge in places where existing frameworks are incomplete, outdated or still evolving.
THE ARTWORK
The artwork places a modern businessman standing on railway tracks in a frontier-style western town beneath a large grey rainbow arching across the sky. The image combines nineteenth-century expansion with contemporary technology through the use of a mobile phone held in the central figure's hands.
This blend of old and new reflects the central theme of the song. Every generation believes it is encountering a unique disruption, yet history repeatedly demonstrates that commercial opportunities emerge whenever markets, technology and regulation temporarily fall out of alignment. The railway tracks symbolise economic progress and expansion, while the grey rainbow represents opportunity that exists outside clearly defined categories.
The muted colour palette creates a feeling of ambiguity and uncertainty, reinforcing the song's message that the most interesting opportunities are often found in environments that are still being understood.
PERSONAL CONNECTION TO JASON BRESNEHAN SONGWRITER AND PRODUCER
The personal connection behind Grey Rainbows comes from Jason Bresnehan's career as a commercialisation consultant, business adviser and multi-jurisdiction operator working across industries, technologies and international markets.
Throughout that career, Jason has repeatedly observed that successful businesses rarely emerge from blindly following established pathways. Whether working in venture capital, technology commercialisation, international manufacturing, management systems, property development, publishing, music or emerging technologies such as artificial intelligence, the most significant opportunities have often appeared during periods of confusion and change.
Jason has spent much of his working life navigating situations where the rules were still evolving, standards had not yet been written, markets were immature and participants were trying to understand what the future might look like. The song reflects the belief that commercial success often comes from understanding chaos rather than avoiding it.
The idea also connects strongly with several current projects involving artificial intelligence, music publishing and emerging construction technologies such as GFRP reinforcement. In each case, industries are undergoing significant change, established players are adjusting to new realities and nobody possesses all the answers.
Grey Rainbows captures that world. It is a song about opportunity, ambiguity, commercial instinct and the willingness to keep moving forward when the map has not yet been drawn.
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I am currently at the Omni Interlocken in Broomfield, CO, attending the 2026 Durango Songwriters Expo. Come and say hello.
YouTube - Playlist Jason Bresnehan
YouTube Top Songs – Jason Bresnehan
Seventh Ribbon Music, Jason Bresnehan’s music label.
Search for Bresnehan on Spotify to find all my songs and various playlists.